Resiliencecreates values
Building trust through innovative experiences
The company is transitioning to a multi-sector group model that aligns with global best practices in corporate governance. The new development strategy centers on four core pillars: Construction, Energy, Real Estate, and Hospitality, with Real Estate and Hospitality positioned as the leading sectors for future growth.
At the heart of this strategy is the creation of an integrated Dat Phuong ecosystem that enhances brand cohesion while providing space for each business unit to develop its unique strengths. This approach has proven effective for many leading global corporations.
Over the past two decades, Dat Phuong has laid a strong foundation for this strategic leap, accumulating the resources and expertise necessary for a comprehensive transformation that redefines how the company operates throughout its entire system.
Dat Phuong Group has built a strong reputation among clients and partners as a company known for its quality, credibility, and timely delivery in three key domains: infrastructure construction, hydropower investment, and real estate. The group has successfully completed complex transportation infrastructure projects under tight deadlines and has undertaken hydropower developments in remote and challenging terrains. The company’s recent urban developments under the Casamia brand have established Dat Phuong's status as a professional, visionary real estate developer.
While these achievements showcase the company's capabilities, they represent just the beginning of a broader ambition. As it enters a new phase of development, Dat Phuong aspires to be recognized as a dynamic and innovative enterprise that delivers distinctive, high-quality products and services, particularly in the Real Estate and Hospitality sectors. These two areas are expected to drive the brand's entry into international markets, enabling competition with established global players in Vietnam.
A vision to go global
In line with its strategic and organizational shift, Dat Phuong has launched a bold new brand identity. The revamped logo features a stylized "Đ" inspired by the streamlined motion of a high-speed train. The sweeping lines represent elevated expressways connecting provinces and shaping the skylines of modern urban areas. The color palette consists of vibrant red, symbolizing passion and ambition, combined with deep blue, representing trust and sustainability. This visual combination captures the group's aspirations for growth and global integration.
Accompanying the dynamic new logo is the slogan "Resilience Creates Value," which emphasizes the company's unwavering commitment to delivering genuine value to customers, partners, stakeholders, and society.
Dat Phuong's transformation in governance and branding signifies a more profound shift in mindset and action, grounded in the core values of quality, distinction, and sophistication. It reflects the company's ongoing drive to evolve, laying the groundwork for bold and breakthrough growth in the years ahead.
