Resiliencecreates values
At the core of this strategic shift is the development of a comprehensive Dat Phuong ecosystem. This ecosystem aims to enhance brand synergy while providing each business segment and subsidiary with the opportunity to thrive independently and leverage their unique strengths.
Over the past two decades, Dat Phuong has diligently cultivated the resources necessary for this crucial transformation, which will involve a thorough and decisive overhaul implemented throughout the organization.
Dat Phuong has built a strong reputation among its customers and partners for reliability, quality, and timely delivery in all areas of operation. As the company enters a new chapter, it aims to connect with customers through a refreshed image that is dynamic, innovative, and focused on delivering refined, differentiated products and services that provide tangible ownership and experiential value. This approach is particularly relevant for its two strategic pillars: Real Estate and Hospitality Services, which are poised to elevate the Dat Phuong brand on a global scale.
With a shift in strategy and governance model, Dat Phuong has adopted a bold new look through its revitalized brand identity. The new logo features a stylized “Đ,” inspired by the image of a high-speed train moving forward — a symbol of momentum and progress. The fluid strokes represent elevated expressways connecting provinces and cities, paving the way for modern urban development. The company's aspirational drive toward global integration is embodied in a vibrant red, which symbolizes passion and determination, complemented by a deep blue that represents trust and sustainability — the very foundations of the Dat Phuong brand.
Alongside the dynamic new logo, the slogan “Resilience Creates Value” captures Dat Phuong’s commitment to providing authentic value to its customers, partners, and society. This pivotal moment in Dat Phuong’s governance model and brand identity is expected to lead to a significant transformation in mindset, actions, and the company’s core values: Quality, Differentiation, and Sophistication. It reflects an ongoing dedication to evolving with the times and driving bold, sustainable growth into the future.
