Resiliencecreates values
“Thinking Green” Is the Starting Point; “Acting Green” Is What Drives Change
A sustainability commitment only becomes meaningful when it is backed by financial resources, clear goals to provide direction, and concrete mechanisms to turn commitments into action.
Đạt Phương ký kết đồng hành cùng Cù Lao Chàm trong bảo tồn hệ sinh thái.
The “1 Billion Green” campaign, initiated by Dat Phuong Group, is a concrete manifestation of this commitment. The Group has pledged VND 1 billion to support the planting of 25,000 seedlings across designated areas during the 2026–2030 period, while also committing to long-term collaboration in tree care, replanting, and habitat restoration within the Cu Lao Cham – Hoi An World Biosphere Reserve.
Turning Environmental Responsibility into Tangible Action
The significance of this campaign lies not in the amount of funding committed, but in how those resources are translated into action: new seedlings taking root, habitats being restored, greater awareness of nature, and broader community participation.
Following the initial launch and preparation phase, “1 Billion Green” will reach a new milestone this September, when the first trees are planted. This marks the moment when a formal commitment is transformed into tangible action on the ground.
Building an Ecosystem of Collective Action
A business can initiate an environmental cause and commit resources to it through concrete pledges and actions. But restoring an ecosystem requires more. It is a journey that calls for the participation of multiple stakeholders, from management authorities and local communities to businesses and individuals. When these efforts converge around a shared goal, they can create a far greater impact across the ecosystem as a whole.
As the initiative’s founding catalyst, Dat Phuong is now expanding “1 Billion Green” into a broader movement—one that inspires and mobilizes collective action for nature.
From One Business Taking Action to a Community Joining Forces Image source: VnExpress
Beyond tree planting, the message of environmental protection and green living is also being brought closer to the community. At the Clubhouse of Casamia Balanca, the company has dedicated a space for environmental awareness activities aimed at visitors, residents, and the wider community. Dat Phuong has also implemented a range of environmental initiatives, including cycling activities and awareness campaigns, while partnering with like-minded organizations such as Green SM to bring the green message to a broader audience.
As a business grows, its value is measured not only by what it creates in terms of growth and performance, but also by the value it leaves behind for the community and society. “1 Billion Green” does not end with a single initiative alongside the Cu Lao Cham – Hoi An World Biosphere Reserve. Instead, it marks the beginning of a long-term journey of environmental action, encouraging more individuals, organizations, and communities to join and contribute.
For Dat Phuong, sustainable development is not a slogan. It begins with concrete actions—today, and for many years to come.
